A woman at home in soft evening light, holding a warm HUM shaker with her eyes closed

A warm pause, made for everyday life.

Discover HUMShake. Pour. Pause.

Some moments deserve more than another coffee.

Shake.

Pour.

Pause.

HUM turns a small everyday moment into something you look forward to. A warm cup in the morning. A softer afternoon. A pause before the day continues.

Cacao, made for now.

HUM begins with ceremonial cacao, then brings it into everyday life with a creamy sesame base and a gentle spice blend.

Rich. Smooth. Deeply satisfying.

HUM daily drinking cacao — a box of ten 25 g ceremonial cacao servings beside a single piece on a ceramic plate

Where HUM begins

HUM starts in the rainforest of Panama, in cacao that grows among the gardens of local farming families.

A woman in a knit beanie holding a warm HUM shaker on a mountainside at golden hour
01

Cacao from Panama

Our ceremonial cacao grows in the rainforest, among the gardens of farming families in Panama.

Ripe purple cacao pods hanging from a mossy branch in a Panamanian rainforest
02

A different future

Many families in this region carry a history of exploitation connected to the banana industry. Today, cacao gives farmers a way to earn directly from their own land and work toward a more independent future.

A farmer's hands holding a woven basket full of dried cacao beans in a rainforest garden
03

Grown together

A cooperative of around 2,000 farmers grows and gathers the cacao. The beans are fermented close to where they are harvested, preserving the character of their origin.

Cut cacao beans arranged on a slatted tray during sorting and fermentation
04

Made with care

Charli brings the cacao from Panama to Europe. HUM is then produced in Latvia, where every serving becomes part of a new daily ritual.

  1. Panama rainforest
  2. Farmer gardens
  3. Cooperative fermentation
  4. Latvia production
  5. Your cup

Your HUM. Your moment.

One serving changes with the way you prepare it.

SweeterMore natural
Water
Milk
Sweetener

Milk softens the profile.

Find your HUM.

A warm cup. A better pause. A daily moment worth looking forward to.

Try HUMFollow the journey